The Beginning of the Journey
Our story begins in the early 1990s, when Carlo Tedesco, the founder of the company, decided to open his first showroom near Naples’ famous seafront.
Right from the start, we realized that our strategy should focus on building relationships with luxury multibrand retailers.
Those were the years of Ciro Paone and his Kiton, with whom Carlo had the honor of collaborating for over 20 years. From him, Carlo learned to recognize and distinguish fabrics and discovered the art of Neapolitan tailoring.
During that period, we also represented brands such as Fray, Longhi, Zanella, Caruso, and Faconnable. Towards the late 1990s, we added Pal Zileri, Nautica, Pirelli, and the Ittierre Group, with whom we managed Ferré and Husky for 10 years. From these partnerships, we learned how to approach working with major groups, immersing ourselves in the world of fashion.
The Early 2000s
In 2000, our partnership with Brunello Cucinelli began and continues to this day. Over the years, we’ve witnessed him build a brand based on principles that have always remained the same: respect for human dignity, a love for beauty and quality, and the ability to dream with a long-term vision.
In 2003, another fortunate encounter took place with Nicola Bardelle, the founder of sartorial denim brand Jacob Cohen, which we represented for 15 years. His motto was, “Go to Bed With a Dream and Wake up With a Purpose” and Carlo Tedesco fully embraced it, drawing inspiration from Bardelle’s visionary and creative spirit.
During those years, we also represented brands such as Jeckerson, Montecore, Maliparmi, Tombolini, Borrelli Denim, and Vilebrequin, to name just a few.
The Last Decade
In the past decade, the major phenomenon of Saucony marked our entry into the sneaker world through the front door, achieving unprecedented success. This success brought along other prestigious brands: Incotex Blue Division, Aspesi, Blumarine, Blugirl, Re-Hash, Boglioli, and Antonelli, with whom we are building an important journey where ‘everyday’ becomes chic.
The Showroom Today
Throughout more than 30 years of activity, our showroom has never stopped growing. We moved to Via Tasso, where we opened three locations over time and remained for 20 years.
In 2022, with Alessandro joining as the second generation, and driven by our commitment to future projects, we relocated to Agnano. Thanks to the larger spaces and easy accessibility, Agnano has become a hub for showrooms.
In our new 1000sqm location, we were able to expand our concept of hospitality with parking spaces, services, a bar, and the opportunity to digitize the business with new technologies.
What has always guided Carlo—and now Alessandro—is not only a passion for beauty and quality but also a constant commitment to innovation. We leverage all available technologies to improve sales and analysis processes. This vision has led to the ongoing development of a “virtual showroom” that aims to reconnect clients and brands, offering an immersive and engaging shopping experience.
Our goal: to embrace change and adapt, just like chameleons.
The Showroom Spaces
